Cookie Policy
Welcome to FusionWheels and www.fusionwheels.tech and thank you for your interest in this Cookie Policy. This Cookie Policy explains what cookies are, how we, FusionWheels of Lower Dalton Nurseries, Button Street, Swanley Village, Kent, BR8 8DX (“we”, “us”, or “our”), use cookies on our website, how third parties we work with may use cookies on our website, and your choices about cookies.
Please read this Cookie Policy together with our Privacy Policy which provides additional details about how we use personal data and your various rights. We are responsible for the handling of your data, which we process in compliance with the UK`s Privacy and Electronic Communications Regulations (“PECR”) and the EU`s Privacy and Electronic Communications Directive (“PECD”).
What are cookies?
Cookies are small pieces of text sent by your web browser from a website you visit. A cookie file is stored in your web browser and allows the website or a third-party service provider to recognise you and make your next visit easier and the website more useful to you. Cookies are essentially a user identification card for a website’s server.
Web beacons are small graphic files linked to our servers that allow us to track your use of our website and related features. Cookies and web beacons allow us to serve you better and more efficiently and to personalise your experience on our website.
Cookies can be “persistent” or “session” cookies.
How we use cookies
When you use and access our website, we may place a number of cookie files in your web browser. Our website uses or may use cookies and/or web beacons to help us determine and identify returning visitors, the type of content and subpages a user of our website refers to, the amount of time each user spends in a particular area of our website, and the specific functionality users choose to use. Where cookie data constitutes personal data, we process this data on the basis of your consent.
We use both session and persistent cookies on our website, and we use different types of cookies to operate our website:
- Essential cookies
Necessary for the operation of the website(s). We may use essential cookies to authenticate users, prevent fraudulent use of user accounts or provide website functionality.
- Functionality cookies
Used to recognise you when you return to the site(s). This allows us to personalise our content for you, greet you by name and remember your preferences (e.g., your choice of language or region).
- Analytics / Performance Cookies
Enable us to recognise and count the number of visitors and see how visitors move around the site(s) when they use it. This helps us to improve the way the site(s) works.
- Advertising Cookies
Advertising Cookies are used to deliver customised advertising to the user. This can be very convenient, but also very irritating.
Google Ads
We use Google Ads, an online advertising service provided by Google LLC. Google Ads enables us to show advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be shown on the basis of user data available to Google (e.g. location data and interests) (target group targeting). With the help of Google Ads, we can evaluate this data quantitatively, for example, which search terms have led to the display of our advertisements and how many ads have resulted in corresponding clicks. The use of this service is based on your consent.
Google Ads Remarketing
We also use the remarketing functions Google Ads. Google Ads Remarketing allows us to assign people who interact with our advertisements and website to specific target groups and to display interest-based advertising to them within the Google advertising network.
Further, the advertising target groups created by us using Google Ads Remarketing can be linked to Google’s cross-device functions. This means that interest-based, personalised advertising (that is advertising that has been adapted to you depending on your previous usage and surfing behaviour) can also be displayed on another of your end devices (e.g. tablet or PC). The use of this service is based on your consent.
Google Conversion Tracking
We also use Google Conversion Tracking. With the help of Google conversion tracking, we and Google can recognize whether the user has performed certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information is used to create conversion statistics. We also learn the total number of users who clicked on our ads and what actions they took. We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification. The use of this service is based on your consent.
Pixel Cookies and Tags
We use so-called Pixel Cookies and Tags (“Pixel Cookies”). A Pixel Cookie is an advertising tool and typically consists of a JavaScript code snippet that allows us to understand and track visitors’ activity on our website. For this purpose, Pixel Cookies collect and process information about visitors of our website and the device used (so-called event data).
Event data collected through Pixel Cookies is used for targeting our advertisements and improving ad delivery and personalised advertising. For this purpose, the event data collected on our website by means of Pixel Cookies is transmitted to the relevant operator of the Pixel Cookie and in part, also stored on your device. However, this only happens with your consent, and we and the relevant operator of the Pixel Cookie are considered joint controllers. Nonetheless, for the subsequent processing of the transmitted Event Data, the relevant operator of the Pixel Cookie is the sole controller.
For more information about how the relevant operator of the Pixel Cookie processes personal data, including the legal basis on which they rely on and how you can exercise your rights against, please refer to the following Privacy Policies: Facebook and Instagram.
Opting Out
Google Ads, Google Ads Remarketing, Google Conversion Tracking
If you have a Google account, you can object to personalised advertising at the following link: https://www.google.com/settings/ads/onweb/.
General
If you do not wish to participate in our advertising personalization or retargeting/tracking you can object to behavioural advertising at the following websites: Your Online Choices, Digital Advertising Alliance of Canada, Network Advertising Initiative, AdChoices and the European Interactive Digital Advertising Alliance (Europe only).
Cookie Consent
When you first visit our website, you will be asked to give your consent to cookies being stored on your device. You can accept all cookies or adjust your cookie settings to store only some of the above categories of cookies on your device. You can also refuse all cookies, except for essential cookies, which are cookies that are required for the proper functioning of the website.
You should be aware that if you disable/reject certain cookies, we will not be able to provide you with the best possible user experience on our website, as there may be services and features that you will not be able to use if cookies are required for us to remember the choices you have made.
You can revoke your consent or change your cookie settings at any time.
What are your choices in relation to cookies?
If you would like to delete cookies or instruct your web browser to delete or reject cookies, please follow the relevant link to your browser’s help pages Google Chrome, Mozilla Firefox, Microsoft Edge, Opera, Safari. However, please note that if you delete or refuse cookies, you may not be able to use some or all of the features we offer.
When you first visit our website, you will be asked to give your consent to cookies being stored on your device. You can accept all cookies or adjust your cookie settings to store only some of the above categories of cookies on your device. You can also refuse all cookies, except for essential cookies, which are cookies that are required for the proper functioning of the website.
Links to other websites
Please note that when you use a link from our website to a third-party website, such third-party websites may also set new cookies that are not subject to this policy. In such cases, we recommend that you refer to the cookie policy on the relevant third-party website itself.
Changes and Questions
This Cookie Policy was last updated on 04th of September, 2023, and is the current and valid version. However, we want to point out that from time to time due to actual or legal changes a revision to this policy may be necessary. If you have any data protection questions, please feel free to contact us.